Peter Ali, Chief Executive Officer for Greyhound Racing SA (GRSA) announced today that Greyhound Racing in our state is in very good form with a rise in its market share and that GRSA is currently working with our racing partners, TAB SA & Sky Channel to secure future growth.
GRSA’s average market share as at 30 June 2009 is 15.61%, up from 14.21% in June 2007 (prior to the Equine Influenza outbreak in September 2007). This represents an increase of 1.4% on two years ago, and apart from the abnormal 16.4% in 2008 as a result of the EI uplift, this places the greyhound code in its best position ever in terms of market share.
We are producing an excellent racing product across the state from our eight tracks from Pt Augusta down to Mount Gambier and we have increased our prize money pool to be a record $4million for this financial year.
We have seen strong growth in our marketing efforts and have seen record web traffic to our GRSA website, which confirms there is strong interest in our product.
The team of staff at GRSA are constantly working at providing the optimum racing product for our industry and the racing public and we are currently developing plans to see a major investment and upgrade of our facilities over the coming years.